COLLINSEO

alex collins alonso
I'm Alex

A psychological and analytical approach on SEO to efficiently reach your digital marketing goals.

This is

SEOptimize your business! Check out my 2 monthly SEO plans and choose the one for you.

WAIT.. WHAT IS SEO?

In 5 minutes

SEO stands for Search Engine Optimization, and is the job of making constant specific actions to make your website more visible in search engines like Google.

Why do I want my website visible in Google?

Your business + More eyes on it = Higher % of success

But wait.. Here is where the SEO power comes in. These are not just any ‘eyes on it’.

The people who will see your website are your potential clients, people who could potentially end up buying from you if you show them what they need.

How does SEO target my potential clients?

People search things in Google, things they want an answer to. We all know this because.. we do it ourselves.

There are 3.5ย billion daily searches in Google.

Would you say your potential clients are in that big number? Oh yes they are..

With SEO you can find what they search for and create pages offering them value.

I personally search a lot in Google. Actually.. I’ll even say I’ve learned SEO searching in Google!

What do my potential clients search in Google?

Let’s simplify things. Let’s imagine, in a day, 4 people who could potentially buy from you search something in Google.

These people are in different steps on their journey to buy from you. Some know what they want, others not quite yet.

As an example, imagine you’re any of these 3 businesses:

๐Ÿก An estate agency

๐Ÿ’…๐Ÿผ A beauty centre

๐Ÿงพ A tax consultant

Your client gets a first contact of finding out what's the problem they have.

Your client knows their problem, so they want to know what needs to be done to solve it.

Your client knows their problem and what needs to be done to be solved. So, they need to know who can solve it for them.

Your client knows their problem, what needs to be done to be solved and who can solve it.

If your business manages to show up in all 4 of the buyer journey stages:

Awareness. Interest. Consideration. Buy.

You can be sure that you’re offering the most value to your potential clients.

And finally..

Why is SEO so effective?

Because people are already stating that they need you, with specific words, in what they’ve searched.

You don't have to look for them. They come to you.

So, reaching targetted people who could potentially buy from you exactly when they are looking for you and answering their needs..

*breath*

Makes the possibility of them buying from you extremely high.

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Do you want to SEOptimize your project?

SEO STORIES

Examples of SEO success

These are some of the clients I have worked with that have achieved business success and increments in Return On Investment with SEO.

INTERNATIONAL FOOTBALL MAGAZINE

An established football brand specialised in youth football. They want to increase the amount of traffic from Google to reach their target audience.

A complete new CRO and UX minded website redesign and a migration from Wix to WordPress. Added to this strong base, a full on monthly SEO strategy to target new potential clients in Google.

The strategy has been so succesful that they’ve changed their business model from selling magazines to adding ads in their website to monetize the huge acquired traffic.

A RENOWED FOREX PROPRIETARY FIRM

A famous Forex propriertary firm in the center of the City of London that wants to increase signs ups in their funded program and regain market share for their competitors.ย 

A full, search intent driven, SEO strategy focusing on ranking transactional pages and informative guides to convince trading talent to trade with the companyโ€™s funds.

This project has so much growth oportunity and plans of action that I really had to plan correctly to manage the resources efficiently. The sector is extremely competitive in terms of SEO.

PREMIUM BUILDING OF OFFICE RENTALS

A renowed office building in the heart of Mexico City that wants to attract top managers and decision makers of businesses so they will transfer and rent their office spaces.

This project is a huge challenge as it offers ultra specific services, to an even more specific audience.

The strategy requires several targetted landings, in several languages, as well as Link Building to gain positions as quick as possible.

Check out all the SEO businesses I’ve helped towards their digital marketing success!

NEW LEARNING RESOUCES

My latest articles and resources

These are some of the clients I have worked with that have achieved business success and increments in Return On Investment with SEO.

SEO WEEKLY MASTERCLASSES

Learn the detailed step by step process I do with my clients to succeed with SEO!

Join the class and get the lesson plan, screen view and SEO templates here.

I do a SEO Masterclass every Wednesday at 18:00 CET, you can join anytime for any of the lessons in the link below.

DAILY SEO MINI VIDEOS

I post mini SEO lessons every day to all my social media channels.

These videos are of varying types, tips, free tools, advanced techniques, my daily work actions, and much more.

The focus is to show you everyday the tricks and strategies that work with my clients and hsow them to you in an entertaining way, so you can learn SEO!

SEO WEEKLY NEWSLETTER

Learn the detailed step by step process I do with my clients to succeed with SEO!

Join the class and get the lesson plan, screen view and SEO templates here.

I do a SEO Masterclass every Wednesday at 18:00 CET, you can join anytime for any of the lessons in the link below.

Check out all the articles and learning resources so you can learn SEO for free!

ALEX COLLINS ALONSO

Who am I

I’m Alex, and I’ve always loved knowing about a lot of things.

I’m a big believer that investing in knowledge is the key to self satisfaction because it allows you to achieve your goals.

It requires ambition, creativity and self belief to plant the seed for an idea in your head.

It requires perseverance and will to learn to make that seed grow.

My goal with this website and Youtube and media presence is to help people achieve their business goals with the specific set of skills I’ve acquired with my ambition and will to learn.

Learn. Teach. Entertain people.

These are probably my favourite things to do. All this is my attempt to do it.