WHAT IS SEO
SEO is a marketing technique that consists of making specific actions to make your website more visible in search engines.
HOW DOES SEO WORK?
In 5 minutes
SEO stands for Search Engine Optimization, and is the job of making constant specific actions to make your website more visible in search engines like Google.
Why do I want my website visible in Google?
Your business + More eyes on it = Higher % of success
But wait.. Here is where the SEO power comes in. These are not just any ‘eyes on it’.
The people who will see your website are your potential clients, people who could potentially end up buying from you if you show them what they need.
How does SEO target my potential clients?
People search things in Google, things they want an answer to. We all know this because.. we do it ourselves.
There are 3.5 billion daily searches in Google.
Would you say your potential clients are in that big number? Oh yes they are..
With SEO you can find what they search for and create pages offering them value.
I personally search a lot in Google. Actually.. I’ll even say I’ve learned SEO searching in Google!
What do my potential clients search in Google?
Let’s simplify things. Let’s imagine, in a day, 4 people who could potentially buy from you search something in Google.
These people are in different steps on their journey to buy from you. Some know what they want, others not quite yet.
As an example, imagine you’re any of these 3 businesses:
🏡 An estate agency
💅🏼 A beauty centre
🧾 A tax consultant
Your client gets a first contact of finding out what's the problem they have.
Your client knows their problem, so they want to know what needs to be done to solve it.
Your client knows their problem and what needs to be done to be solved. So, they need to know who can solve it for them.
Your client knows their problem, what needs to be done to be solved and who can solve it.
If your business manages to show up in all 4 of the buyer journey stages:
Awareness. Interest. Consideration. Buy.
You can be sure that you’re offering the most value to your potential clients.
And finally..
Why is SEO so effective?
Because people are already stating that they need you, with specific words, in what they’ve searched.
You don't have to look for them. They come to you.
So, reaching targetted people who could potentially buy from you exactly when they are looking for you and answering their needs..
*breath*
Makes the possibility of them buying from you extremely high.
NEW LEARNING RESOUCES
My latest articles and resources
These are some of the clients I have worked with that have achieved business success and increments in Return On Investment with SEO.
SEO WEEKLY MASTERCLASSES
Learn the detailed step by step process I do with my clients to succeed with SEO!
Join the class and get the lesson plan, screen view and SEO templates here.
I do a SEO Masterclass every Wednesday at 18:00 CET, you can join anytime for any of the lessons in the link below.
DAILY SEO MINI VIDEOS
I post mini SEO lessons every day to all my social media channels.
These videos are of varying types, tips, free tools, advanced techniques, my daily work actions, and much more.
The focus is to show you everyday the tricks and strategies that work with my clients and hsow them to you in an entertaining way, so you can learn SEO!
SEO WEEKLY MASTERCLASSES
Learn the detailed step by step process I do with my clients to succeed with SEO!
Join the class and get the lesson plan, screen view and SEO templates here.
I do a SEO Masterclass every Wednesday at 18:00 CET, you can join anytime for any of the lessons in the link below.
SEO STORIES
Examples of SEO success
These are some of the clients I have worked with that have achieved business success and increments in Return On Investment with SEO.
A RENOWED FOREX PROPRIETARY FIRM
A famous Forex propriertary firm in the center of the City of London that wants to increase signs ups in their funded program and regain market share for their competitors.
A full, search intent driven, SEO strategy focusing on ranking transactional pages and informative guides to convince trading talent to trade with the company’s funds.
This project has so much growth oportunity and plans of action that I really had to plan correctly to manage the resources efficiently. The sector is extremely competitive in terms of SEO.
PRIVATE FOOTBALL ACADEMY
An ambitious project to help players all over the world find a club in Spain. A full-on website redesign and SEO strategy to attract potential clients in all the steps in their journey.
A full-on website redesign and SEO strategy to attract potential clients in all the steps in their journey.
I also decided to take care of their social media and advertisements because I really love football. It is very easy and natural for me to create valuable and engaging content for them.
INTERNATIONAL FOOTBALL MAGAZINE
An established football brand specialised in youth football. They want to increase the amount of traffic from Google to reach their target audience.
A complete new CRO and UX minded website redesign and a migration from Wix to Wordpress. Added to this strong base, a full on monthly SEO strategy to target new potential clients in Google.
The strategy has been so succesful that they’ve changed their business model from selling magazines to adding ads in their website to monetize the huge acquired traffic.
Check out all the SEO businesses I’ve helped towards their digital marketing success!